Beyond the Front Door of a New Residential Development

May 17, 2023by Roisin Carroll

As a developer and house builder the selling of a new build house is the last stage of many years, sometimes even decades of work. Before the first shovels can hit the ground we must campaign for planning, organise finance and design the development and homes within it. We at Carroll Estates recently launched the Showhouse for our newest County Meath development, Elmeley. After the rest of the team played their parts, doing an incredible job on all of the above, it was down to the Sales Team to ensure these homes sold.

So how did we do it?



1. Designing your dream home

We worked closely with the design team to create a property that people will want to live in. Our three-bedroom semi’s with walk in wardrobes and separate study area could nearly sell themselves, but with the cost of supplies currently pushing the prices of everything to an all-time high, we wanted to ensure our purchasers got value for their money. So, we fought for those extras, above and beyond what our buyer’s envisioned for their homes, to come as standard. These include but are not limited to a large patio area, upgraded sanitary ware and tiled flooring included in all bathrooms. We considered and included, when possible, anything that might make our residents lives that bit easier and even add a splash of luxury to their new homes.


2. Launch Day

An easily overlooked but vitally important area on the launch day of any development is the look of the development itself. Is the Elmeley entrance sign in place and easily visible? Is directional signage ordered and parking for potential purchasers marked out? Are the roads cleaned, green areas manicured and planting completed? We want to impress our buyers from the moment they set foot in the development, not just when they go through the front door of our Showhouse.

3. First Home Scheme

A new aspect of this development was the recently announced First Home Scheme. You can find out more details about this scheme on the ‘News’ section of our website. Simply put it is a government initiative where buyers can effectively co-purchase with the Council who will pay up to 30% of the price of the house. They will then retain ownership of that percentage of the property. Elmeley was the first of our developments to offer this scheme and we believe it has meant more first-time buyers will soon be proud owners of their own home. We are delighted to be able to offer properties to individuals who perhaps even this time last year thought they were priced out of the market.


4. The Help to Buy Scheme

The Help To Buy Scheme is another initiative that remains popular with buyers. We are glad to say we have been offering this scheme on many of our developments, including Elmeley, since the scheme was first announced in 2017. Again, you can read more details about the Help to Buy scheme on our website. This initiative helps first time buyers with a lump sum ‘tax back’ based on how much they have paid in Income Tax and DIRT in the previous 4 calendar years. While you still need to have a deposit saved it can hugely reduce or even eliminate the Signing Deposit that is due when contracts are signed. This deposit can be a lump sum of money that is impossible to save, especially for renters, so this grant has been invaluable. The scheme has recently been extended to the end of 2024, so it would be wise to give serious consideration to this timeframe when deciding the best time to buy your first home.



As you can see the process of building or buying a new home is not as simple as just opening the door. We want to make your buying experience as painless as possible and ensure this time is extra special. We want you to feel like your new home was built by people who care, because we do. We want to build not just a house but your home, in which every detail has been considered. If you are interested in buying a new home, you can Register Your Interest.


At the time of writing, Elmeley had sold out all Semi-Detached and Detached properties in our Phase 2 release. You can Register Your Interest For Cancellations in Elmeley or for our first development in County Kildare, Curragh Green, CLICK HERE


Authors bio:
Roisin Carroll BSc (Mgmt) received her degree from Trinity College Dublin with a degree in Marketing. Her marketing career was cut short as her interest in the family business grew. Setting up her own building company Roshca Developments in 2004 and building a number of properties over the next 15 years, Roisin joined Carroll Estates full time in 2018. She has worked in various spheres of the company, wearing many different hats, until she settled into the role of Sales Manager.


Follow us

Contact us

Carroll Estates
33 Lower Baggot Street,
Dublin 2, D02 RW59

+353 1 6615566